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Ruskin Bond International School

Brand Identity & Website

Ruskin Bond International School is a franchise inspired by the celebrated author Ruskin Bond. The school needed a unique brand identity and website that captures the spirit of learning, literature, and nature while appealing to both parents and students.

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Process

  • Discovery: Researched educational branding & Ruskin Bond’s literary essence to create a warm, inspiring identity.
  • Logo:Designed using elements of sunrays, mountains, and a book — symbolizing knowledge, growth, and storytelling.
  • Typography: Aktiv Grotesk (headings) + Articulat CF (body) for clarity and modern elegance.
  • Color Palette: : Serene, natural tones that reflect creativity, wisdom, and warmth.
  • Website: Built a responsive website with an intuitive structure highlighting the school’s vision, mission, curriculum, and admissions.


Challenges & Solutions

Challenge: Balancing playfulness (to attract children) with trust & credibility (for parents).

Solution: Used a minimal yet warm visual identity with literary symbolism and professional digital presence.

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Final Result

A cohesive brand identity system + website that positions Ruskin Bond International School as an institution rooted in literature, nature, and holistic learning. The identity communicates credibility while inspiring curiosity and creativity.



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