Process

• Discovery: Researched the audience, competitors, and Berlin’s ice cream culture.
• Identity: Created a quirky, rounded logo inspired by ice cream scoops.
• Visuals: Designed with pastel color palette, fun illustrations, and rounded typography.
• Packaging: Developed eco-friendly cups, stickers, and modular stall concepts.
• Branding: Designed banners & signage for a unified market stall experience.

Challenges & Solutions

Crowded Market: Competitors relied on loud, flashy visuals. We crafted a minimal pastel identity that conveyed freshness and stood apart.

Budget Constraints: Printing costs were limited. To adapt, we developed a flexible modular graphic system reusable across multiple mediums.

Final Result

The final identity for ScoopUp Berlin is fun, pastel-forward, and artisanal, reflecting their natural vibe while standing out at Berlin’s flea markets. Deliverables included logo suite, brand guidelines, packaging concepts, and stall branding that amplified their presence in local markets.